![]() ![]() ![]() Pham, Michel Tuan, Ali Faraji-Rad, Olivier Toubia, and Leonard Lee (2015), “ Affect as an Ordinal System of Utility Assessment,” Organizational Behavior and Human Decision Processes, 132 (November), 81-94. and Michel Tuan Pham (2018), “ Affective Boundaries of Scope Insensitivity,” Journal of Consumer Research, 45 (August), 403–428Īydinli, Aylin, Yangjie Gu, and Michel Tuan Pham (2017), “ An Experience Utility Explanation of the Preference for Larger Assortments,” International Journal of Research in Marketing, 34 (3), 746-760.įaraji-Rad, Ali and Michel Tuan Pham (2017), “ Uncertainty Increases the Reliance on Affect in Decisions,” Journal of Consumer Research, 44 (June), 1-21. Inman, and Michel Tuan Pham, " Selectively Emotional: How Smartphone Use Changes User-Generated Content," Journal of Marketing Research, 56 (April), 259-275. and Michel Tuan Pham (2019), “ Affect Regulation and Consumer Behavior,” Consumer Psychology Review, Vol. He, Daniel, Shiri Melumad, and Michel Tuan Pham (2019), “ The Pleasure of Assessing and Expressing Our Likes and Dislikes,” Journal of Consumer Research, 46 (October), 545-563.Ĭhen, Charlene Y. Sun (forthcoming), “ On the Experience and Engineering of Consumer Pride, Consumer Excitement, and Consumer Relaxation in the Marketplace,” Journal of Retailing, 96 (March), 101-127. (Best Paper Award, 2019 La Londe Conference) Melumad, Shiri and Michel Tuan Pham (2020), “ The Smartphone as a Pacifying Technology,” Journal of Consumer Research, 47 (August), 237-255. Pham, Michel Tuan and Travis Tae Oh (2021), “ Preregistration Is Neither Sufficient, Nor Necessary for Good Science,” Journal of Consumer Psychology, 31 (January), 163-176. ![]() Pham, Michel Tuan and Travis Tae Oh (2021), “ On Not Confusing the Tree of Trustworthy Statistics with the Greater Forest of Good Science: A Comment on Simmons et al.’s Perspective on Preregistration,” Journal of Consumer Psychology, 31 (January), 181-185. He teaches in the MBA, EMBA, PhD and Executive Education Programs and is Research Director of the Center on Global Brand Leadership and co-faculty director of the Brand Leadership Program for business executives.Oh, Travis Tae and Michel Tuan Pham (forthcoming), " A Liberating Engagement Theory of Consumer Fun," Journal of Consumer Research. He is a past President and Fellow of the Society for Consumer Psychology, the leading professional organization for the advancement of the psychological science of the consumer. His numerous publications are widely cited and have appeared in many leading scholarly journals including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Consumer Psychology, International Journal of Research in Marketing, Psychological Science, Organizational Behavior and Human Decision Processes, Personality and Social Psychology Review, and the Review of General Psychology. His most recent research focuses on the role of feelings, emotions and motivation in consumers’ and managers’ judgments and decisions. Professor Pham’s business expertise covers the areas of marketing strategy and management, branding, customer and consumer psychology, trademark psychology, marketing communication, and executive decision making.
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